Introduction                      
To increase our impact, Project Appleseed seeks to “scale up” or “go to scale” by expanding our organizing to reach larger populations of parents and families. This scaling process most commonly involves implementing Project Appleseed in new school districts or expanding the capacity of existing sites to serve a larger number of parents.  Our Capacity Building Partnerships are managed by Project Appleseed in partnership with schools, communities, organizations and sponsors. Generally the partnership consists of multiple schools, school districts and states and require significant funding.


Goal & Objectives                   
Unlike parent involvement projects that focus on an individual child’s school success, the goals of education organizing focus on system change and school accountability. While organizing sometimes involves helping individual children and reforming single schools, organizing groups work toward changing the system for all children. Primary issues addressed by community organizing include accountability, parent engagement, school environment, equity, standards and performance, special programs, and quality of instruction.


Strategies & Tactics               
Project Appleseed's Parental Involvement Toolbox is the point of enrollment that schools take to become involved in the Capacity Building Partnership. It is designed for educators and parent leaders who strive to increase family engagement. The Toolbox is aligned with the Six Types of Parental Involvement and we use it to engage schools in two ways - school and community self-managed efforts and Capacity Building Partnerships which are managed by Project Appleseed in partnership with schools, com- munities, organizations and sponsors.



Family Engagement Leaders
Beginning in 2015, Project Appleseed will enlist the nation’s most promising future leaders to be our 21st century Buffalo Soldiers and organize parental involvement in communities throughout the United States.  The Buffalo Soldiers will build parent and family involvement from scratch, developing new leadership where none existed and organizing the unorganized.

   

Signature Family Events Corporte Sponsorship   
Project Appleseed seeks to create synergistic alliances with corporate partners whose business objectives can be met through a partnership with Project Appleseed.  Each school year, our signa- ture family events - National Parental Involvement Day and Public School Volunteer Week - reach over nine million family members in America’s schools. If each person pledged a minimum of 10 hours of volunteer time it would produce 100 million hours of volunteer service with a $2 billion impact on local public schools!


Target Market
Project Appleseed reaches loyal parent leaders and educators who look to our organization for information on all things local and national in parental in- volvement. We offer consistent quality and credibility, and the organization has had a presence on the Internet since 1993 – long before the World Wide Web became a force in our culture.

   
Experience & National Awards
Project Appleseed's award winning staff has over 70 years of combined leadership and experience in ed- ucation, government, public policy, fundraising and communications. These are the vital skills needed to successfully engage and organize public school parents and families in America. We work toward effecting systemic change in an individual school, school districts, and across entire states. Since schools alone cannot solve the problems imported into them from society, Project Appleseed reaches beyond schools.


Logic Model


Research References