Introduction
To increase our impact, Project
Appleseed seeks to “scale up” or “go to scale” by expanding our
organizing to reach larger populations of parents and families.
This scaling process most commonly involves implementing Project
Appleseed in new school districts or expanding the capacity of existing
sites to serve a larger number of parents. Our Capacity Building
Partnerships are managed by Project Appleseed in partnership with
schools, communities, organizations and sponsors. Generally the
partnership consists of multiple schools, school districts and states
and require significant funding.
Goal
& Objectives
Unlike parent involvement projects that focus on an individual child’s
school success, the goals of education organizing focus on system
change and school accountability. While organizing sometimes involves
helping individual children and reforming single schools, organizing
groups work toward changing the system for all children. Primary issues
addressed by community organizing include accountability, parent
engagement, school environment, equity, standards and performance,
special programs, and quality of instruction.
Strategies
&
Tactics
Project
Appleseed's Parental Involvement Toolbox is the point of enrollment
that schools take to become involved in the Capacity Building
Partnership. It is designed for educators and parent leaders who strive
to increase family engagement. The Toolbox is aligned with the Six
Types of Parental Involvement and we use it to engage schools in two
ways - school and community self-managed efforts and Capacity Building
Partnerships which are managed by Project Appleseed in partnership with
schools, com- munities, organizations and sponsors.

Family Engagement Leaders
Beginning in 2015, Project Appleseed will enlist the nation’s most
promising future
leaders to be our 21st century Buffalo Soldiers and organize parental
involvement in communities throughout the United States. The
Buffalo Soldiers will build parent and family involvement from scratch,
developing new leadership where none existed and organizing the
unorganized.
Signature
Family
Events
Corporte
Sponsorship
Project
Appleseed seeks to create
synergistic alliances with corporate partners whose business
objectives can be met through a partnership with Project
Appleseed.

Each school year, our
signa- ture family events -
National
Parental Involvement Day
and
Public School Volunteer Week
- reach over nine million family members in America’s schools. If each
person pledged a minimum of 10 hours of volunteer time it would produce
100 million hours of volunteer service with a $2 billion impact on
local public schools!
Target Market

Project Appleseed
reaches loyal parent leaders and educators who look to our organization
for information on all things local and national in parental in-
volvement. We offer consistent quality and credibility, and the
organization has had a presence on the Internet since 1993 – long
before the World Wide
Web became a force in our culture.
Experience
&
National
Awards
Project Appleseed's award winning staff has over 70 years of combined
leadership and experience in ed- ucation, government, public policy,
fundraising and communications. These are the vital skills needed to
successfully engage and organize public school parents and families in
America. We work toward effecting systemic change in an individual
school, school districts, and across entire states. Since schools alone
cannot solve the problems imported into them from society, Project
Appleseed reaches beyond schools.
Logic
Model
Research References